How to Plan the Perfect Business or Personal Branding Session
How to Plan the Perfect Business or Personal Branding Session
Your business or personal branding session is more than just a photoshoot—it’s your chance to visually communicate who you are and what your business represents. Done right, these photos can set you apart, attract your ideal clients, and create a lasting impression. Whether you’re an entrepreneur, creative, or small business owner, planning ahead is key to making the most of your session. Here’s a step-by-step guide to help you prepare:
1. Choose the Right Setting and Location
The backdrop for your branding session should reflect both your business and your personality. Think about locations that align with your industry and tell your story.
For Businesses: Select a spot that resonates with your brand. If you’re a fitness coach, an airy gym or outdoor park might make sense. A graphic designer? A chic coffee shop or sleek office space can work wonders.
For Personal Touches: If your personality is a big part of your brand, consider incorporating a space that speaks to who you are. Your cozy home office, a favorite park, or even a funky local spot you love could add that extra "you" to the shoot.
Colors and Vibe: Pay attention to the colors and mood of the setting. Do they complement your branding palette? If your business vibe is modern and clean, a rustic barn might not be the best fit.
2. Show Off Your Personality
Your photos should give potential clients a glimpse of who you are. Authenticity is key—let your personal style and personality shine through.
Incorporate Hobbies: Love yoga? Bring your mat. A bookworm? Add a stack of your favorite reads. These small touches make your session unique and relatable.
Include Pets: If your pet is part of your brand or personal life, include them! It’s a fun way to showcase authenticity and connect with your audience.
At-Home Sessions: If your home reflects your personality or business, it can be a fantastic location. Think bright kitchens for food bloggers or creative studios for artists.
3. Outfit Selection: Dress to Impress
Your wardrobe is a huge part of your session’s success. Plan multiple outfits that reflect your personality and your brand.
Variety is Key: Bring a range of looks—from casual and approachable to polished and professional.
Brand Colors: Stick to colors that align with your branding palette for a cohesive feel across your photos.
Comfort and Style: Wear what makes you feel confident but also fits your industry. For example, an artist might opt for creative and colorful outfits, while a corporate coach might lean into tailored blazers and clean lines.
4. Create Mock Client Interactions
Show potential clients what working with you looks like by recreating a day in the life of your business.
Services in Action: If you offer a service, set up a mock interaction. This could be a consultation, a hands-on service, or a workshop setting.
Product Use: If you sell products, showcase yourself creating, using, or presenting them to add a personal connection to your brand.
Behind-the-Scenes: Capture those candid moments—brainstorming ideas, sketching plans, or even laughing with a “client.” These shots add depth to your branding story.
5. Product Photography (Optional Add-On)
If you have physical products, consider scheduling a dedicated product photography session. While this is separate from your branding shoot, it’s an essential investment for businesses that sell goods.
What It Involves: A studio or styled setting where your products are photographed to highlight their features and appeal. Think flat lays, lifestyle setups, or clean, simple backdrops.
Uses: These images are perfect for your website, e-commerce listings, social media, and marketing materials.
Booking Options: Product photography can be added to your branding session or booked as a standalone service.
Final Thoughts
Planning a business or personal branding session doesn’t have to be overwhelming—it’s an opportunity to tell your story and elevate your brand. By carefully choosing your location, showcasing your personality, selecting the right outfits, and creating dynamic, relatable images, you’ll walk away with a gallery that speaks volumes to your audience.
Ready to bring your brand to life? Let’s chat and create a session that feels as unique as your business.